(My Work) ME HUNGRY.
This project was a part of my Advanced Packaging class last semester that I just got back.
Our project brief was to create branding for a street vendor in NYC and all of the packaging that goes along with it.
I created the brand ME HUNGRY that targets business men in the financial district. Business men in their nature can be primal and that’s why the only item sold at ME HUNGRY would be steaks. Instead of using silverware, because that’s too civilized, the customer is supplied with two bone shaped skewers to help you eat the steak.
I enjoyed including taglines to go along with the brand, for example “ME GOT PROMOTED. ME GOT STEAK.” and “STOCKS GO UP. ME DESSERVE STEAK.”
In summary, ME ENJOY STEAK, ME ENJOY THIS PROJECT.
Filed by Tom at March 11th, 2009 under Design