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(My Work) TASTE THE TRUTH.

This is a project I am in the middle of in a class called, Integrated Marketing Communication Management. For a class supposed to teach us how to clearly communicate to people it’s a pretty confusing name.

One of my obligations as a designer is to solve a problem. In this case my problem was to figure out how to create an advertisement for Red Mango, an organic frozen treat company, similar to Pink Berry. In my solutions I stressed the importance of the product being natural, and deciphering between what’s real in the world and what’s not. That’s where the slogan ‘Taste the Truth’ comes into play.

Even though this project is still in progress I like where it’s going.

Filed by Tom at October 12th, 2008 under Design