(My Work) Second Solution, weeks of my life….
Click here to view a .PDF of my Corporate Identity book. (852kbs)
This was my major project at the end of my second year. The class was Corporate Image, which means how a corporation is perceived. Designers in the real world work with marketing experts to create a corporate identity. This is accomplished by lots of case studies and data from the marketing dept. and design rules from the graphic designer.
The whole point of a corporate identity is to make a set of rules that a company should follow. Once these rules are instituted, through the corporate identity book, then all graphics and images made from the company should follow these rules. For example some companies will not allow their logo to be put on a photograph, or sized down under an inch.
It was difficult to create this book because it had to be really simple because the main point was the rules inside the book, not the overall graphics. The most important part of the book was the layout. I created a layout that reflected the corporate identity of the brand, and placed all the text and pictures to match.
Second Solution is a fictional company that I created. The company does not necessary produce ‘goods’ but rather services for other companies. The main service they produce for clients are sustainable solutions for a greener world. I tried to use colors that were less obvious of a green company, so I used a teal and olive color. This whole project took about a month to make, with many logo revisions.
With every project I have done there are a few things that I would change, but overall I am happy with the outcome.
Filed by Tom at October 13th, 2008 under Design